Was able to pivot from simply an online publication to a powerful fashion retailer and publisher that has content marketing down pat. ADAM SOLOMON VP, Digital Ad Products and Revenue Operations, Time Inc. In 2013, Time introduced new digital ad units pairing editorial content with the marketing messages of brands. JONAH PERETTI Founder, BuzzFeed 6ĭigital products for native advertising across all Time Inc. Since launch, BuzzFeed has pioneered branded content partnerships with companies such as GE and Schick. Hot dog" by The New York Times, Peretti has displayed his complete mastery of the social web by founding the "internet popularity contest,” BuzzFeed. By uniting his men-focused, entertainmentĪnd lifestyle site, Thrillist with e-tailer JackThreads, Lerer has successfully blurred the lines between content and commerce, having built one of the fastest growing privately owned companies in the country.LEWIS DVORKIN Chief Product Officer, Forbes Media 4 This innovative product enables partner brands, and the writers they hire, to publish blog posts directly onto the platform, occasionally running AdVoice columns in the print magazine as well. Its web and print publications with the launch of AdVoice. Under DVorkin’s leadership, FORBES transformed.Denton says, FOR ADVERTISING TO BE TRULY NATIVE IN AN INTERACTIVE MEDIUM, IT SHOULD BE INTERACTIVE. The most visible and successful blog- oriented media companies under Denton’s direction. LAURI BAKER Sales Director, Branded Content, The Huffington Post 2 1Ĭontent, Baker has worked with brands including IBM, J&J, Cisco, Goldman Sachs, Unilever, eBay, and Target to develop content strategies that push the boundaries of digital. Plans for a new set of subscription-based data tools and mobile products for the travel industry will supplement Skift and turn it into a hub for content and commerce. His travel news and information site, Skift, last year and raising $1.1M in new funding, Ali has set his sights on growing his business beyond simply travel news. RAFAT ALIFounder, Skift Since launching.Please note that this list is shown alphabetically by section, and is not ranked. Coordinating every content endeavor is a brilliant marketer, industry disruptor, social guru, or content evangelist.ĥ0 of the biggest innovators in the content marketing space, divided into publishers, brands, and agencies. But rarely do we see the brains behind each campaign. Brands are utilizing curated, licensed, and original content to radically transform their images and engage audiences. 50 MOST INFLUENTIAL CONTENT 212.989.4100Īt a company’s website can see that brands are embracing content marketing.
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